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JOURNALIST | SOCIAL MEDIA COORDINATOR | CONTENT CREATOR

Gracie Boyle

Creative Portfolio

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About Me

I’m a seasoned digital journalist with a proven track record of clickworthy content.

 

With expertise in SEO, social media management, affiliate and digital marketing, EDM, and multi-channel publishing, I blend a sharp editorial eye with data-driven insight to consistently deliver high-performing content. 

 

Whether it’s long-form features, quick-turnaround TikToks, or integrated campaigns, I create content with authenticity and integrity at its core - driving strong results while building genuine connections with audiences. 

When I'm not chatting with my team about the latest viral pop culture moment, you’ll probably find me taking too many photos of my dog Bean, counting down the days until my next concert, or passionately telling everyone about how much I love The Beatles.

Editorial Portfolio - Select Works

Entertainment and Pop Culture

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TREND ANALYSIS

WHY THE INTERNET IS OBSESSED WITH THIS SPANISH REALITY SHOW (AND WHERE YOU CAN WATCH IT)

Capitalised on viral socia media moment with timely, insightful coverage that provided context and addressed key audience questions at peak relevance.

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EVERGREEN

TIMOTHEE CHALAMET AND KYLIE JENNER'S RELATIONSHIP TIMELINE EXPLAINED

Delivers a search-optimised evergreen resource, continually refined to capture evolving audience interest and sustain engagement during renewed media attention.

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STREAMING

THE SUMMER I TURNED PRETTY IS BACK FOR SEASON 3: HERE'S WHAT YOU NEED TO KNOW

Maintains streaming partner relationships with an SEO-optimised guide to a leading show, answering fan questions and driving affiliate revenue through viewing options.

Social Media

Case Study - Met Gala 2025

★ 86 pieces of short-form video content across TikTok and Instagram.

 

★ 30 million views on TikTok and 7 million views on Instagram in 24 hours.

 

 

★ Engagement increased by 2341% (TikTok) and 404% (Instagram) in the first 24 hours.

 

 

★ 17,000 new followers (TikTok) in 24 hours.

 

 

★ 220 total pieces of content across WHO’s social channels.

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